Anti-Idling Campaign

 

The ad was created and  developed by an environmental group called Green Calcary to help raise awareness about the pollution caused by idling cars.  The ad shows Canadians peeing in the streets.  Check out the video.







     According to Green Calcary "The negative health and environmental impacts of idling have been known for over a decade. Yet, all over the city of Calgary we are leaving our cars running while not in use for an average of 5-10 minutes per car per day. Idling is unnecessary. It wastes fuel, produces more harmful emissions than normal driving, damages engines, and contributes to climate change."

         
      

Source:  adweek
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