Anti-Parental Drinking Campaign


Fragile Childhood's campaign focuses on the harm caused by parental drinking is powerful and encouraging, Instead of using scary tactics the campaign powerfully demonsrates how the children of alchoholic parents feel isolated and the fear of living with them.

 Drunken parents are portrayed as monsters that only their children can see. The incredible public service ad is created by  Euro RSCG Helsinki is association with Sauna International and Studio Arkadena.

  Fragile Childhood is an organisation in Finland that helps children suffering from parental alcohol misuse.





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