Otasuke is a new restaurant in Tokyo, Japan, that offers special discount services to bald hardworking fathers. The sign outside the restaurant says "Be bald, be proud".
Yoshiko Toyota, the owner, has opened the pub especially for white-collared bald businessmen who are the backbone of Japan's economy. Yoshika offers balding discount to customers who are willing to admit their baldness to the staff.
Baldness effects 26% of Japanese men and it is a very delicate issue. Otasuke encourages bald people to be proud of themselves and carry out their work just like bald Hollywood superstars.