The new Polaroid Now+ analog camera comes with five physical lens filters.
Polaroid is expanding its product line by launching a new Polaroid Now+ analog camera with Bluetooth connectivity and five physical lens filters.
The new camera is just an upgraded version of Polaroid Now from last year. This time, blue-gray tones, as well as white and black, replaced the company’s rainbow color bar for a softer aesthetic.
Polaroid also incorporated the camera’s light sensor into the lens stage to fit the various filters.
Users can also add new effects such as starburst, red vignette, and orange, blue, and yellow.
Polaroid makes room for software advancement. The Polaroid app now has a new simplified appearance, as well as new features such as aperture priority and tripod mode, designed to allow users to better control the depth of focus and long exposure.
The Polaroid Now+ camera is priced at US$150 and can be purchased exclusively online through Polaroid.
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