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Vodka Bottle Sweater

Tito’s Handmade Vodka has launched a bottle wearing a knitted sweater.

Ugly Sweater Vodka Bottles

Texas-based spirits maker Tito’s handmade vodka has launched a new holiday-themed bottle that will be delivered in an “ugly sweater”.

The limited-edition packaging supports Tito's annual "ugly sweater" event, which comprises a whole apparel line including knitted jumpers, beanies, scarves, and even dog attire.

Knitted tops will be sold exclusively as travel retail and will also be available on Amazon.

The company intends to begin selling knitted tops bottles at many international airports and anticipates that playful packaging innovation will draw attention to the brand over the forthcoming Christmas season.

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The focus of the newly launched vodka bottles is to get everybody on board with the ugly knitted jumper program for the holidays, according to the Managing Director, John McDonnell. (Via)

Ugly Sweater Vodka Bottles


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