Havaianas flip flops smell like Oreo cookies.
Flip flop brand Havaianas and Oreo teamed up to launch Oreo x Havaianas, a flip flop that smells like a famous cookie.
The blue straps and black and white midsole of the Oreo-scented flip flops are reminiscent of the famous biscuit's profile. The insole features a delightful pattern of Oreo cookies floating in milk at the beach.
According to the company, the straps on the Oreo x Havaianas produce a cookie-like smell. Havaianas has also created matching Oreo socks and an Oreo-shaped headphone cover to go with the sneakers.
Although Oreo x Havaianas may not be edible, the release of a limited edition flip flop capsule seems to be an unusual choice for the company to attract media attention, making it a successful advertising campaign through light-hearted gimmicks.