OVO and Scarface have collaborated to launch a range of apparel inspired by the iconic movie.
OVO is a clothing brand by popular musician Drake. OVO's clothing and accessories line includes sweatshirts, t-shirts, hoodies, hats, and jackets.
OVO has teamed up with cult film icon Scarface to deliver a range of new merchandising, including a line of apparel. The collaboration sees the brand team with the iconic film character who is known for his distinctive appearance, attitude, and lifestyle. The partnership will see the release of a limited edition range of products inspired by the world of the film, including apparel and accessories.
The new collection includes a hoodie, a crewneck sweatshirt, and a short-sleeved t-shirt. The capsule pieces, which are available in black, red, white, and yellow, include distinctive Scarface images on the chest and back.
The Scarface name is written in red on the back of the shirt and crewneck sweater, as well as the OVO owl logo design.
The fashion industry is a very competitive one, which keeps the companies on their toes and an industry that is constantly evolving. Brands are always looking to make a difference, and by doing so, they can gain exposure. To do this, fashion brands often look to famous movie stars and other celebrities to help them gain visibility and an edge over the competition. (Via)